- The social media campaign showcases how Kia bridges gaming and the real world with on-ground activations, contributing to the gaming culture among youth in MENA.
Riyadh, Saudi Arabia, September 25, 2025: In collaboration with Riot Games MENA for The Arabian League – League of Legends (LoL), Kia Middle East & Africa successfully concluded its social media campaign, “League of Legends powered by Kia MEA.” The campaign invited fans in Saudi Arabia to submit their artworks, merging their passion for gaming with Kia's innovative electric vehicle design. This initiative further solidifies Kia's commitment to fostering meaningful connections within the vibrant eSports community in the MENA region.
The social media campaign challenged participants to unleash their creativity by designing League of Legends champions inspired by the distinctive aesthetics of the Kia EV9 or EV5. The campaign unfolded with an initial submission period, followed by a public voting phase on Instagram stories where the community helped select the top 10 artworks from a shortlist of 20. The excitement culminated in a highly anticipated raffle draw, conducted under the supervision of the Saudi Chamber of Commerce, where four winners with original hand-drawn artworks were announced:
▸ Osama bin Anwar bin Othman Qurban (Username: 2.s3m) from Medina, who won a Kia K3.
▸ Mohammed bin Abdullah bin Faraj Al Mohammed bin Laith Al Saiari (Username: znr7m) from Riyadh, awarded a Samsung Galaxy Tablet S10 Ultra and a Samsung Buds3 Pro.
▸ Nader bin Muteb bin Faleh Al Khamshi Al Anzi (Username: toldnlx) from Riyadh, who received a PlayStation 5 Pro and a PlayStation Pulse Elite Wireless Headset.
▸ Abdul Rahim bin Attia bin Abdullah Al Khuraisyi Al Zahrani (Username: qlmrasas_) from Dammam, who took home an Eco Show 8 (Alexa) and $300 Amazon Gift Card.
- Kia EV3 named Best Electric Small SUV by What Car?
- Kia PV5 WKNDR Concept wins Silver Award in the Automotive & Transportation category at IDEA 2025.
- This recognition highlights Kia's future design vision and international competitiveness.
- International Design Excellence Awards (IDEA) is regarded as one of the world’s most prestigious design competitions.
- Kia PV5 WKNDR Concept is a fully self-sufficient adventure van, featuring a modular interior and eco-friendly materials.
Dubai, United Arab Emirates, September 23, 2025 The Kia PV5 WKNDR Concept has won a Silver Award in the Automotive & Transportation category at IDEA 2025.
What is the Kia PV5 WKNDR Concept? The Kia PV5 WKNDR Concept draws inspiration from from Kia’s new lineup of Purpose Built Vehicles (PBVs). Designed for versatility, it features a highly flexible, modular interior that can be easily customized to maximize space and functionality. A standout innovation, the ‘Gear Head,’ is a first-of-its-kind off-board storage solution that offers sheltered space for gear when the vehicle is stationary. This enables optimal use of interior space while maintaining easy access to equipment outside. The ‘Gear Head’ can also be transformed into a mobile pantry, ideal for cooking enthusiasts who enjoy preparing meals with a scenic view.
Fully self-sufficient, the PV5 WKNDR Concept is equipped with solar panels and unique hydro turbine wheels that can recharge its batteries even in remote, off-road environments.
Its interior design further prioritizes sustainability, with materials such as Nike Grind flooring, made from recycled sneakers, offering both functional and aesthetic benefits.
- Kia EV3 named Best Electric Small SUV by What Car?
- Kia Sportage awarded Best Used Hybrid Family SUV
Dubai, United Arab Emirates, September 9, 2025 The Kia EV3 and Kia Sportage have each won awards in their respective categories in the 2025 What Car? Electric Car Awards.
The Kia EV3 was named Best Electric Small SUV in the magazine’s annual Electric Car Awards, while the Sportage won the Best Used Hybrid Family SUV award. These accolades follow wins earlier this year at the 2025 What Car? Awards, where the EV3 and Sportage were recognized as ‘Best Small Electric SUV’ and ‘Best Family SUV’, respectively.
Paul Philpott, President & CEO, Kia UK Limited: “It is a great honor to receive yet more recognition for the EV3 and Sportage from What Car?, with the EV3 being celebrated back in January and Sportage for multiple years across a number of categories. What Car?’s great reputation as an independent, influential and respected publication for car buyer’s gives these awards more meaning.”
- Kia PV5 utilizes Hyundai Motor Group’s new Platform Beyond Vehicle (PBV) architecture, the Electric-Global Modular Platform for Service (E-GMP.S), to optimize space and safety
- Flexible Body System enables up to 16 variants through a building-block modular approach
- Tailored for business with connected software, expandable accessories, and a professional conversion strategy enabling scalable lineup expansion
- Shaped by real customer input to deliver maximum practicality and seamless conversions
- Kia PV5 marks the beginning of Kia’s long-term strategy to position PBVs as a key driver of sustainable growth
Dubai, United Arab Emirates, July 28, 2025 – Kia Corporation held The Kia PV5 Tech Day today at the IVEX Studio in Gwangmyeong, unveiling the development story, core concept and next-generation technologies behind its first dedicated Platform Beyond Vehicle (PBV), the Kia PV5.
In line with its global strategy to provide sustainable mobility solutions for all, Kia is setting a new benchmark for the rapidly evolving PBV market with the PV5, which is now moving into mass production with next-generation platform engineering and customer-led product development at its core.
Held under the theme “Technology that adapts, mobility that expands”, the event showcased Kia’s strategy to deliver flexible, future-ready mobility solutions that transcend traditional commercial vehicles — strengthening its position as a leader in sustainable, customer-driven innovation.
“The Kia PV5 is more than a vehicle – it’s the starting point of an entirely new, revolutionary, flexible mobility ecosystem shaped by real customer input from day one,” said Seokha Ju, Vice President and Head of MSV Project Group 3 at R&D Division. “Our dedicated PBV platform and conversion ecosystem prove that Kia’s PBVs can adapt to almost any need — redefining how people and businesses move.”
· Kia earns three 2025 IIHS TOP SAFETY PICK+ awards, including for the 2025 Kia K4, EV9, and Telluride under the institute’s most rigorous criteria to date.
· Kia demonstrates its innovation in advanced driver assistance systems (ADAS) and structural engineering by earning recognition for rear occupant safety and nighttime crash prevention.
· Kia Middle East and Africa’s “Tribes of Arabia”, a cinematic five-part series marks the regional debut of the Kia Tasman, the brand’s first-ever mid-size pickup truck.
· Each episode spotlights a different tribe and their customs, rituals, and way of life, from Ras Al Khaimah, UAE to Basra, Iraq, passing through Saudi Arabia and Kuwait .
· A first-of-its-kind cultural project by an automotive brand in the region, “Tribes of Arabia” portrays the Kia Tasman as a versatile, multi-dimensional disruptor, built for both modern adventurers and professionals.
- EV3 wins ‘Car of the Year’ at Autotrader Drivers’ Choice Awards 2025
- ‘Best Mainstream Electric Car’ award also goes to EV3
- Winners based on real-world opinions of more than 225,000 UK car owners
· The Kia Tasman is a bold new benchmark in the Middle East’s pickup segment, combining off-road power with SUV-level comfort.
· The first-of-its-kind pickup introduces limitless customisation possibilities and cutting-edge technology while adapting to diverse lifestyles of drivers in Saudi Arabia.
· Kia’s first pickup truck is built to tackle both on- and off-road challenges
· Robust platform, confident wading capability and durable cargo bed design
· Advanced off-road specs, including two-speed ATC, e-LD and specialized terrain modes for variable conditions
· Optimized suspension and tires for assured performance on all terrain
· The most off-road-capable vehicle Kia has ever produced
· Spacious second-row seating and class-leading convenience features deliver top-tier comfort
- Kia EV3 wins 2025 World Car of the Year title at 2025 World Car Awards
- World Car Awards recognize, reward and inspire automotive excellence and innovation in the rapidly changing mobility industry
- Winners were selected by a highly respected jury of 96 international automotive journalists from 30 nations
- The award highlights Kia’s global leadership in the provision of design-led, technologically advanced, sustainable mobility solutions
- Kia Design returns to Milan Design Week for third consecutive year, providing a platform for artistic expression and cultural exchange.
- Works by artists Philippe Parreno and A.A. Murakami curated to reflect the brand’s ‘Opposites United’ design philosophy.
- ‘Marquee’, ‘The Cave’, ‘Beyond the Horizon’ and ‘The Eclipse’ deliver a sensory journey echoing the evolution of Kia’s design philosophy.
- Exhibition runs from April 7-13 at Museo della Permanente in Milan, Italy.
· The exclusive viewing event spotlighted Kia’s continuous efforts to promote innovation and sustainable mobility.
· Kia Tasman is backed by 20 years of research and off-road DNA.
- Kia and LG Electronics cooperate to present concept models for mobile professional and recreational spaces based on Kia’s Platform Beyond Vehicles (PBVs)
- The PV5 Spielraum Studio concept for mobile work and the PV5 Spielraum Glow cabin concept for outdoor activities debut at the 2025 Seoul Mobility Show
- Kia and LG are collaborating to launch the concept models in the second half of 2026
● This chapter follows the successful launch and operation of chapter one in the GCC.
● The second chapter will focus on using food waste to create compost, which will be utilised for planting and then into bio-fabricated material.
● The initiative is inspired by Kia’s sustainable design philosophy, with an aim to promote sustainable practices while partnering with local communities and experts to make an impact.
- Kia unveils exterior design of PV5 Passenger and Cargo models, the brand’s first dedicated PBVs
- Highly diverse in nature, all PV5 models share consistent design values highlighting a shared boldness and capability
- More details on brand’s PBV business strategy and PV5 offerings to be unveiled at the 2025 Kia EV Day
Dubai, United Arab Emirates, February 24, 2025– Kia Corporation today unveiled the exterior design of its PV5 Passenger and Cargo models ahead of the brand’s second Kia EV Day, which will be held in Tarragona, Spain, later this month.
Previewed by the Concept PV5 at the Consumer Electronics Show (CES) in 2024, the mid-sized PV5 is the first model to make its debut under Kia’s new Platform Beyond Vehicle (PBV) global business strategy.
Designed to redefine the concepts of space and mobility, the PV5 will leverage Kia’s world-leading EV technology and fulfil the diverse needs of a broad customer base by providing unprecedented flexibility and customization through innovative modularity.
Kia will offer the PV5 in several configurations to meet a wide range of usage needs. The Passenger and Cargo models will be joined by further additions to the range, including specialized conversion options, set to be unveiled at the 2025 Kia EV Day.
The Kia PV5’s contemporary design transcends traditional light commercial vehicles, featuring a fresh aesthetic that emphasizes flexibility and customization through a modular approach.
“While the PV5 is offered in three different body styles to provide innovative solutions for a diverse range of customer needs, they all embody the same consistent design values inspired by Kia’s design philosophy, ‘Opposites United,’” said Karim Habib, Head of Kia Global Design. “Each model confidently expresses a solid, bold, futuristic character and a highly capable attitude.”
Kia PV5 Passenger Design
The PV5 Passenger’s refined geometric profile accentuates its contemporary look and delivers excellent visibility thanks to the large window area, made possible by a low beltline. The model’s window area is framed by striking black graphic glass surrounds that contrast with the PV5’s body color.
● Kia will be the title sponsor for the eSports event, a key milestone in the growth of competitive gaming in MENA.
● Through its partnership with Riot Games MENA (The Arabian League), Kia will build further ties with the global eSports community in the MENA region, following successful collaborations in Europe, North America and Korea.
● Kia will bridge gaming and the real world with on-ground activations, contributing to the gaming culture among youth in MENA through innovative ways.
- Kia presents the KMTV Bonnet-Type Bare Chassis and KLTV 2-Seater Cargo model at the largest international defense industry exhibition in the Middle East and Africa.
- The company unveils the Kia Tasman, with specialized off-road features for the Middle Eastern and African market.
- Kia teases its plan for special purpose derivatives.
Kia supplies 130-strong vehicle fleet to AO25 tournament organizers, made-up entirely of award-winning all-electric and hybrid models
Kia to reaffirm its commitment to electrification, showcasing EV3, EV5, EV6 and EV9 throughout the tournament
New brand campaigns 'What’s Your Next Move?' and 'What Moves You?' to engage fans globally and locally
Dubai, United Arab Emirates, January 16, 2025 – Kia Corporation is once again supporting the Australian Open – the prestigious tennis Grand Slam event of the Asia-Pacific region – through the supply of a fleet of official tournament vehicles, including its all-electric EV5, EV6 and EV9 models, plus hybrid Carnival HEV, Sorento HEV and Sportage HEV models.
As the Major Partner of AO25, the brand held an official vehicle handover ceremony at Melbourne Park on January 8, attended by Damien Meredith, Kia Australia CEO; Craig Tiley, Australian Open Tournament Director; and Ash Barty, Australian Open champion. Following 24 years of support, Kia continues to be the Australian Open’s longest-running major partner.
EV3 hailed for automotive innovation, performance, and value for money.
Six category winners chosen by 82 female automotive journalists from 55 countries.
WWCOTY Supreme Winner title, which the Kia EV9 took in 2024, to be revealed on March 6.
Dubai, United Arab Emirates, January 13, 2025 – Kia announced today that the Kia EV3 has been named the winner in the Compact SUV category at the prestigious 2025 Women's Worldwide Car of the Year (WWCOTY) Awards.
Dubai, United Arab Emirates, December 11, 2024 – The Kia PV5 has won the prestigious 'One to Watch' Award at the What Van? Awards 2025, ahead of the production-design reveal and ultimate launch of Kia's first electric van next year.
The What Van? Awards celebrate the brands, businesses and organizations within the UK's light commercial vehicle industry that have reached the pinnacle of their fields, with an appropriately business-focused event that took place on Wednesday, 4 December at the London Hilton Bankside hotel.
The What Van? Awards are assessed by an experienced panel of independent judges from across the light commercial vehicle sector. The 'One to Watch' award is only given to the most appealing and interesting vehicle set to change, invigorate or even disrupt the sector.
In alignment with eCommerce standards, bheshop—an online store under Bin Hindi Informatics and recognized as one of the Kingdom of Bahrain's most secure and innovative platforms—has proudly received the eCommerce Seal (eFada) from the Ministry of Industry and Commerce.
Dubai, United Arab Emirates, August 27, 2024: Kia Middle East and Africa announces the official regional launch of the Kia EV5, held in Rabat, Morocco. The event marked a significant milestone in Kia''s journey towards advancing sustainable mobility solutions in the region, witnessing the presence of over 100 media representatives and fleet companies from 9 markets across the region.
Sixt Rent a Car Bahrain – Bin Hindi Transport proudly announces its participation as the official mobility partner for the prestigious Nasser Bin Hamad Cycling Tour under the patronage of His Highness Shaikh Nasser Bin Hamad Al Khalifa, taking place from November 6 to November 9, 2024. As part of this exciting partnership, Sixt will provide top-of-the-line vehicles, ensuring seamless transportation for participants and organizers throughout the event.
On November 13, 2024, Bin Hindi Car Care had the honor of welcoming Mr. Masaru Tabata, the Managing Director of Sumitomo Rubber Middle East FZE, to their headquarters. This visit not only emphasized the longstanding association between Bin Hindi and Sumitomo, a partnership that has flourished for over 55 years, but also reinforced a shared commitment to excellence in the automotive care industry.
Sixt Rent a Car Bahrain – Bin Hindi Transport proudly announces its participation as the official mobility partner for the prestigious Nasser Bin Hamad Cycling Tour under the patronage of His Highness Shaikh Nasser Bin Hamad Al Khalifa, taking place from November 6 to November 9, 2024. As part of this exciting partnership, Sixt will provide top-of-the-line vehicles, ensuring seamless transportation for participants and organizers throughout the event.
Bank of Bahrain and Kuwait (BBK), the leading retail and commercial bank in Bahrain, has launched an exclusive car loans campaign in partnership with Bin Hindi Motors, the sole authorized dealer for KIA vehicles in Bahrain. Through this collaboration, customers can access financing to purchase the model of their choice with ease.
Bin Hindi Motors proudly announced the official launch of three highly anticipated Kia models: the all-new Sportage-L, Seltos, and Sonet. This exciting event showcased these vehicles, each thoughtfully designed to captivate customers with their impressive aesthetics and features.
A Bold New Leader in the Mid-Size SUV Segment, Offering Superior Space and Performance | A cornerstone of Kia’s diverse lineup for the past 30 years | Featuring enhanced performance and advanced safety technologies for superior driving experience.
Dubai, United Arab Emirates, September 17, 2024: Kia Middle East and Africa is thrilled to announce the regional launch of the Kia Sportage L, the long wheelbase is a dynamic addition to its renowned SUV lineup. Unveiled at an exclusive test drive event in Salalah, Oman, this September, the Sportage L is set to redefine the mid-size SUV market with its impressive enhancements and innovative features.
Ongoing support from Kia has enabled the removal of over one million pounds of plastic from the Great Pacific Garbage Patch (GPGP). Partnership with The Ocean Cleanup aligns with Kia’s strategic transformation into a sustainable mobility solutions provider
Dubai, United Arab Emirates, September 11, 2024 — Kia Corporation and global partner The Ocean Cleanup are today celebrating a significant milestone in their joint strategy to tackle plastic pollution in the world’s oceans. Symbolically returning to the port of San Francisco from which the first-generation System 001 vessel embarked on its maiden voyage six years ago, The Ocean Cleanup's current System 03 has completed a significant haul.
A.A. Bin Hindi Group of Companies is proud to announce that it has been awarded the new ISO 45001:2018 certification for Occupational Health and Safety Management System, along with the re-certification for ISO 9001:2015 for Quality Management System. The certificates were officially handed over by Mr. Mazhar Hussain, Managing Director of Resource Inspections Canada Incorporated (RICI Company), during a ceremony attended by Mr. A.Aziz Bin Hindi (Director & Executive Committee Member) and Mr. Jasim Merza (Chief Quality, Health Safety & Security Officer).
Commenting on the achievement, Mr. Jasim Merza stated, "The certification of ISO 45001 and ISO 9001 reflects our commitment to delivering high-quality products and services while ensuring the safety and well-being of our employees. These certifications reaffirm our dedication to maintaining the highest standards in both quality and health & safety, which directly contributes to enhanced customer satisfaction and a safer workplace for all."
Mr. A.Aziz Bin Hindi added, "Achieving these certifications is a testament to our ongoing commitment to excellence and continuous improvement. The benefits of certification to ISO 45001 and ISO 9001 are profound, as they not only enhance our operational efficiency and risk management but also reinforce our reputation as a leading organization in our industry. These certifications will help us achieve sustainable growth while prioritizing the quality and safety of our offerings."
The ISO 45001:2018 and ISO 9001:2015 certifications demonstrate A.A. Bin Hindi Group’s dedication to excellence in both quality and occupational health and safety management, ensuring superior service delivery and a safe working environment.
Unveiled as the future of electric SUVs with impressive range, speed, and futuristic design. Regional event showcased Kia EV5's cutting-edge technology and commitment to sustainable mobility solutions.
Dubai, United Arab Emirates, August 27, 2024: Kia Middle East and Africa announces the official regional launch of the Kia EV5, held in Rabat, Morocco. The event marked a significant milestone in Kia's journey towards advancing sustainable mobility solutions in the region, witnessing the presence of over 100 media representatives and fleet companies from 9 markets across the region.
Study reveals Kia is third highest-ranking brand among Mass Market competitors | The K5 secured a model-level award for fourth consecutive year | Both EV6 and Carnival earned model-level awards for the third consecutive year | EV9 earns segment award in its first year on sale, while Forte completes Kia’s impressive tally
Mr. Jaeho Kim , Managing Director, Head of Middle East & Africa Regional H.Q., Mobis Parts Middle East Fze, visited Bin Hindi Motors – KIA showroom and the new premium Kia Service Center at Maameer on Thursday 25th July 2024.
Dubai, United Arab Emirates, July 24, 2024 Kia is pleased to announce that it has been named among TIME magazine’s “World''s Most Sustainable Companies of 2024”.
Behind-the-scenes documentary series showcases the creation of Kia''s first pickup truck, Tasman
Series highlights more than 18,000 rounds of testing, emphasizing the vehicle''s extreme durability and exceptional performance. Tasman set for world premiere in H2 2024, followed by global release in H1 2025, starting with Korea and expanding to Australia and Middle East/Africa.
Dubai, United Arab Emirates, July 16, 2024 – Kia has released a teaser for its upcoming documentary series, ''One More Round'', which provides an in-depth look at the rigorous development process behind the highly anticipated Tasman pickup truck.
Grateful for the visit from Mr. Hisham Ebrahim Kadhim, ENOC Regional Sales Manager, accompanied by our Director Mr. Nawaf Bin Hindi and Chief Automotive Officer, Mr. Gurdeep Multani, and General Manager of Bin Hindi Car Care, Mr. Mohammed Bin Hindi.
The new Sorento model boasts a striking exterior design with a newly designed grille. A clear statement of Kia's innovative approach and dedication that enhances the driving experience.
Dubai, United Arab Emirates, May 29, 2024: Kia Middle East and Africa is thrilled to announce the launch of the new Kia Sorento restyled model, set to redefine the mid-size SUV market in the region. This launch marks a significant milestone for Kia, showcasing the brand's commitment in innovation, style, and advanced technology.
