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Experience
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Minimum of 7–10 years’ experience in marketing, with at least 3–5 years in a managerial role within the automotive sector.
Required Skills
- Strong knowledge of automotive sales, aftersales, spare parts, & service marketing.
- Experience working with automotive principals / OEMs and CI guidelines.
- Excellent spoken and written English.
- Strong analytical, budgeting, and project management skills.
- Confident, energetic, self-motivated, and commercially driven.
- Strong stakeholder management and rapport-building skills.
- Knowledge of marketing related activities.
- Proven leadership and team management skills.
- Ability to mentor, motivate, and develop team members.
- Capability to delegate effectively and build a high-performance team culture.
Duties and Responsibilities
1. Marketing Operations & Campaigns
- Develop and implement automotive-focused marketing strategies and annual marketing plans for vehicle sales, aftersales services, spare parts, and body & paint operations.
- Lead advertising, sales promotions, seasonal offers, product launches (new models, facelifts), roadshows, showroom events, exhibitions, and test-drive campaigns.
- Manage relationships with automotive principals, advertising agencies, and media partners, ensuring compliance with brand and CI guidelines.
- Approve creative briefs, campaign concepts, and final deliverables in line with OEM requirements and corporate standards.
- Oversee the automotive marketing activity calendar, aligning launches and promotions with sales targets and inventory plans.
- Supervise the planning, procurement, and deployment of POS materials, showroom branding, outdoor signage, and promotional collateral.
- Oversee automotive digital marketing initiatives, including website updates, lead-generation campaigns, and social media content related to vehicles and services.
2. Research, Analysis & Reporting
- Lead automotive market, customer, and competitor research, including vehicle pricing, promotions, market share, and aftersales trends.
- Analyse campaign performance, showroom footfall, lead generation, conversion rates, and ROI.
- Review and approve product and customer surveys related to vehicle sales and aftersales services.
- Prepare and present consolidated automotive marketing performance reports, dashboards, and strategic reviews to senior management and principals.
- Carry out product surveys and competitor product analyses, submitting periodic analytical reports.
- Compile marketing data (advertisements, press releases, campaign materials) and submit pre- and post-campaign reports to principals.
- Maintain real-time statistics on competitor campaigns and promotions, highlighting key insights to Division Heads.
3. Administration & Financial Control
- Prepare and manage the automotive marketing budget, ensuring cost control and alignment with OEM co-op marketing programs.
- Approve marketing expenses, invoices, and supplier contracts in line with approved budgets and company policies.
- Track marketing spend versus sales performance for vehicles and services, implementing corrective actions where required.
- Ensure compliance with Corporate Identity (CI) and automotive principal branding standards.
- Lead automotive marketing meetings, setting priorities, timelines, and follow-up actions.
4. Branding, Events & Corporate Image
- Drive the company’s automotive brand positioning across vehicle brands, aftersales, and service offerings.
- Lead major automotive events such as vehicle launches, motor shows, exhibitions, corporate fleet events, and showroom activations.
- Identify high-impact automotive sponsorships and partnerships to enhance brand visibility and customer engagement.
- Act as the brand custodian for automotive brands, ensuring consistent and professional representation across all customer touchpoints.
5. Communication & Support
- Act as the primary automotive marketing point of contact for internal stakeholders, OEM principals, and external partners.
- Provide strategic marketing support to Sales, Aftersales, Parts, and Body & Paint divisions.
- Escalate key automotive market risks, campaign challenges, and performance gaps with actionable recommendations.
- Lead, mentor, and develop the automotive marketing team to achieve divisional and corporate objectives.
6. Skills & Competencies
- Strong leadership, strategic thinking, and decision-making skills.
- Excellent presentation, communication, and stakeholder management abilities.
- Advanced proficiency in MS Office and marketing analytics tools.
- Ability to manage complex projects, budgets, and teams under pressure.
7. Customer Relationship Management (CRM)
- Oversee and manage the CRM division, including all related operational, system, and staff responsibilities.
- Ensure effective utilization of CRM systems to support lead management, customer lifecycle tracking, retention initiatives, and aftersales engagement.
- Lead and supervise CRM team members, setting objectives, monitoring performance, and ensuring alignment with sales, marketing, and aftersales strategies.
- Establish and monitor CRM processes, data accuracy, reporting standards, and compliance with company policies.
- Analyse CRM data to generate insights on customer behavior, campaign effectiveness, and service performance, supporting data-driven decision-making.
- Coordinate closely with Sales, Aftersales, Parts, and Marketing teams to optimize customer experience, loyalty programs, and repeat business.
- Shall be knowledgeable of A.A. Bin Hindi internal procedures and policies.
- Perform other duties and responsibilities as agreed upon by the Division Manager and Job holder.