“The Marketer of the year Award”
Mr. Mahasum Shah, Chief Marketing Officer
(CMO) of A.A. Bin Hindi group has been conferred with the “Marketer of the
year” award for the year 2016, during the Customer Show Awards, which is termed
as the Ultimate Marketing Event for the Middle East. The Awards, presented by
INFINIA Services & Solutions, are the leading industry awards for the
loyalty and marketing industry in the Middle East and organized by the Middle
East arm of UK based Terrapin, world leaders in business events. The criteria
of which Mr. Shah was awarded was for the strategic tie-up with “Outlaw Productions”
and product placement ideas on the most popular music Album of the year #9ARAT
which had a whopping 9.8million views on YouTube. The “Best Marketer of the
year” award was decided after an online voting process under the category
“Creative Marketing”.
The event was
held at the Address Hotel, Dubai. The
show brought together attendees from a full spectrum of industries including
retail, hospitality, travel, ecommerce, education, entertainment, leisure,
finance, healthcare, FMCGs and telecoms.
The
Award categories and winners were
Marketer of the Year – Mr. Mahasum Shah – Chief Marketing Officer
(CMO),
A.A. Bin Hindi Group, Bahrain
Best Viral Campaign - T.Choithram & Sons
LLC
Best Customer Experience - Qatar Airways
Best Loyalty Programme- Etihad Airways-
Etihad Guest
Mr. Shah, who has been also awarded the
“Global Brand Master” back in 2014 by Kia Motors Corporation, Korea has
expressed great happiness in achieving such a feat and added that “if not for
the Bin Hindi fraternity, ideas would have remained just ideas and hence I
dedicate this award to the Bin Hindi group”. Mr. Ahmed Bin Hindi CEO & Vice
Chairman of A.A. Bin Hindi Group congratulated him on his achievement and
wished him every success for his future.
(From
the left); Mr. Ahmed Bin Hindi, A. A Bin Hindi Vice-Chairman & CEO, Mr.
Mahasum Shah and Mr. Khalid Bin Hindi, A. A. Bin Hindi Director & Vice CEO.