Bin Hindi Motors, the sole distributor of KIA MOTORS in Bahrain, has launched the ALL NEW eye-catching KIA Optima 2016 – to the Kingdom of Bahrain Market.

The launch took place at the Brand New KIA Showroom in Sitra on Tuesday, 19^th January 2016 and was attended by Mr. Khalid, Mr. Nawaf and Mr. A. Aziz Abdulla Bin Hindi, A. A. Bin Hindi Group Directors & Vice-CEO, members of the press, fleet & corporate customers.

The all-new Kia Optima is the fourth-generation of Kia’s popular D-segment sedan, launched globally this year after its international premiere at the 2015 New York International Auto Show.

The all-new Optima features a modern, new exterior, a bold interior design with more space for all occupants, and an array of new technologies. Retaining the sporty image that has helped the Optima become one of Kia’s best-selling models worldwide, the latest generation of the car offers greater refinement, improved ride and handling and higher quality over the outgoing model, as well as a new high-powered Optima GT model.

Improvements to every aspect of the car will make the all-new Optima an even more compelling proposition to buyers – both private and fleet – in a segment that is forecast to expand by 6.4% to 5.76 million in 2016.

Evolutionary design keeps all-new Optima at the cutting edge

The exterior styling of the all-new Kia Optima was a question of balance for Kia’s global design teams. The all-new Optima maintains the athletic identity that made it so popular, while making a confident leap forward to attract car buyers looking for something different.

The all-new Optima’s evolutionary new look was designed to be functional and sporty, with exterior dimensions that are marginally longer, taller and wider.

The new GT model – boasting higher power and a sportier drive than the standard Optima range – features a more purposeful look, in line with its dynamic intent. Differences include a bolder, more aggressive front bumper design; black high gloss side sills; a subtle rear air diffuser with integrated dual tailpipes and special GT badging.

Refined new interior with more modern design and higher quality

Kia’s design team focused on delivering a thoroughly modern interior look and feel, with the cabin offering a cleaner, more unified design than the previous generation. The dashboard is spread along a more horizontal plane and a wider central console, creating a greater sense of spaciousness.

The material quality of the all-new Optima’s cabin is significantly improved over the outgoing model, with a far higher proportion of soft-touch materials, as well as cloth and leather trim in natural tones. Tasteful metallic accents throughout the cabin add a higher quality ambience to the interior, while greater application of soundproofing ensures refinement is better than ever.

More space for every passenger in refined new cabin

The larger interior and exterior dimensions of the fourth-generation Optima ensure that the all-new model is the most practical, spacious and comfortable yet.

Cargo space in the all-new Optima has grown from 505 to 510 litres (VDA; 450 litres SAE), with the under-floor storage area and a wider boot opening adding greater practicality.

50% stronger bodyshell and new active safety technologies

The all-new Optima features a uniquely engineered body which combines more high-strength materials than ever before, resulting in even higher standards of crash.

The bodyshell of the all-new Optima is stronger than ever thanks to the more extensive use of Advanced High Strength Steel (AHSS). Passive safety is further improved for occupants with the total number of airbags increasing to seven. The all-new Optima will be available with driver, driver knee, passenger, two front side and two curtain airbags.

The all-new Optima will be a strong performer in global safety tests thanks to its suite of new technologies designed to avoid or mitigate the effects of a collision. Kia’s Vehicle Stability Management (VSM) is fitted as standard, ensuring stability under braking and cornering by controlling the car’s Electronic Stability Control (ESC) and electric motor-driven power steering if it detects a loss of traction.

Greater overall refinement as development teams reduce NVH

Reinforcing the need to provide a calm and relaxing driving environment, the all-new Optima boasts greater refinement than ever before, with considerable efforts made by development teams to reduce noise, vibration and harshness (NVH).

Smoother ride, more agile handling, and optional electronic suspension system

Improving ride and handling was a top priority for Kia’s dynamic development teams, with a focus on delivering the ride comfort and stability that customers expect from a D-segment sedan, while achieving the level of agility promised by the car’s sportier appearance.

For the all-new Optima, GT models are fitted with high performance dampers to further enhance ride and handling, with more immediate handling responses and a slightly firmer, sportier ride.

Touchscreen infotainment and wireless phone charging among new technologies

The all-new Optima boasts a range of innovative on-board technologies to improve usability, comfort and convenience for D-segment customers.

As standard, the all-new Optima is fitted with a 3.8-inch mono TFT LCD audio display at the center of the dashboard, with Bluetooth hands-free connectivity and aux-in and USB ports.

The touchscreen infotainment system is paired with a six-speaker audio system as standard. A powerful 590 watt Harman Kardon Premium Sound system, featuring 10 speakers, an external amplifier and Clari-Fi MP3 restoration technology, is also available as an option.

All New Optima Advance & Powerful Powertrain

The all-new Optima is available with the popular 157 ps 2.0-litre Multi-Point Injection and 196 Nm (145 lb ft) torque on offer, the 2.0-litre MPI engine accelerates from 0-to-100 kph (62 mph) in 10.8 seconds.

Producing 178 ps and 228 Nm torque (168 lb ft), the 2.4-litre MPI engine, accelerating from 0-to-100 kph in 9.4 seconds. The 2.4-litre Gasoline Direct Injection (GDI) engine, with 188 ps and 241 Nm (178 lb ft) torque allowing it to accelerate to 100 kph in 9.1 seconds.

GT models are equipped with Kia’s all-new 2.0-litre Turbo GDI (T-GDI) engine, a high-performing power unit producing 245 ps and 350 Nm torque. Capable of accelerating the Optima from 0-to-100 kph in 7.4 seconds.

Every engine in the all-new Optima range is sold as standard with a smooth-shifting six-speed automatic transmission.

Visit Bin Hindi Motors New KIA MOTORS showroom in Sitra where your customer friendly staff would guide you to take a test-drive and experience the new 2016 Kia model range or contact Kia showroom in Manama on 17408800, Kia showroom in Sitra on 17702000 or email kiasales@binhindi.com.