X-Men inspired Kia Sportage created ahead of Apocalypse
(SEOUL)
December 22, 2015
–
Kia Motors is getting ready to unveil a special, one-off X-Men-inspired Sportage CUV as part of its ongoing
collaboration with Twentieth Century Fox and
the X-Men movie franchise. The 2nd generation Kia X-Car has been created to
promote the new X-Men: Apocalypse film and Kia’s sponsorship of the Australian Open 2016 tennis championship.
Inspired
by X-Men character Mystique, the 2nd generation Kia X-Car mimics the appearance
and powers of the famous shape-shifter. Fans of the X-Men film franchise and
Kia Motors are invited to watch the Kia X-Car shape-shift in a special on-line video
starring Kia’s ‘superhuman’ global brand ambassador Rafael Nadal by visiting https://www.allaboutsportage.com/ from January 4, 2016. The Sportage, driven
by Rafael Nadal in his efforts to take on the X-Men’s arch-villain Apocalypse, transforms
from its standard state, shapeshifting into custom-designed bodywork with special
textured ‘tone-on-tone’ matte and gloss blue paint finish, racing wheels and tires
along with red and yellow bodywork highlights.
Ahead of the X-Men: Apocalypse’s global release in cinemas in May 2016, the brand will take
the covers off the new car in Melbourne, Australia before the start of the the Australian
Open 2016 in
January and will display the show car to the public at Melbourne Park
throughout the tournament (January 18-31) before making appearances at various
international motor shows and fan events in the run up to the film’s premiere
in May 2016.
The Sportage-based Kia X-Car is
the company’s second show car project in collaboration with Fox, following the
Wolverine-inspired Sorento that was shown at the Australian Open 2015 earlier
this year. The all-new Kia Sportage production model was revealed earlier this
year, building on the global success of the best-selling outgoing model with an
attractive, all-new exterior design, a host of advanced new technologies and enhanced
quality. The all-new Kia Sportage will go on sale in overseas markets in early
2016.
To find out more about the
unique 2nd generation Kia X-Car, visit Kia Motors’ microsite at https://www.allaboutsportage.com/
About X-Men: Apocalypse
Following
the critically acclaimed global smash hit X-Men: Days of Future Past, director
Bryan Singer returns with X-MEN: APOCALYPSE. Since the dawn of civilization, he
was worshipped as a god. Apocalypse, the first and most powerful mutant from
Marvel’s X-Men universe, amassed the powers of many other mutants, becoming
immortal and invincible. Upon awakening after thousands of years, he is
disillusioned with the world as he finds it and recruits a team of powerful
mutants, including a disheartened Magneto (Michael Fassbender), to cleanse
mankind and create a new world order, over which he will reign. As the fate of
the Earth hangs in the balance, Raven (Jennifer Lawrence) with the help of
Professor X (James McAvoy) must lead a team of young X-Men to stop their
greatest nemesis and save mankind from complete destruction.
About
Kia Motors Corporation
Kia
Motors Corporation (www.kia.com) – a maker of quality vehicles for the
young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of
motor vehicles. Over 3 million Kia vehicles a year are produced in 10
manufacturing and assembly operations in five countries which are then sold and
serviced through a network of distributors and dealers covering around 180
countries. Kia today has around 49,000 employees worldwide and annual revenues
of nearly US$45 billion. It is the major sponsor of the Australian Open and an
official automotive partner of FIFA – the governing body of the FIFA World
Cup™. Kia Motors Corporation's brand slogan – "The Power to Surprise"
– represents the company's global commitment to surprise the world by providing
exciting and inspiring experiences that go beyond expectations.
For more information
about Kia Motors and our products, please visit our Global Media Center at www.kianewscenter.com.