Kia Sorento wins coveted Public Car of the Year title at Middle East Car of the Year Awards
(SEOUL)
November
2, 2015 – Kia’s all-new
Sorento emerged as the winner of the coveted Public Car of the Year honor at
the prestigious 2015 Middle East Car of the Year (MECOTY) Awards. The Kia
Sorento received the highest number of public votes from across the region
amongst all 48 nominated vehicles.
The results were announced at a gala award ceremony in Dubai on 29th October.
The accolade comes soon after Kia Motors’ milestone of exporting its 15
millionth vehicle in August 2015, coincidentally a 2016 Sorento with the United
Arab Emirates being the destination. The Middle East is one of Kia’s most
successful markets as the region contributes significantly to the brand’s
global sales volumes.
Commenting on the Sorento’s Public Car of the Year award, Mr. Alex Chung,
President of Kia Motors Middle East and Africa Regional Headquarters, said, “The people have spoken! The incredible vote of
confidence from the Middle East customers themselves is a fantastic achievement
for all of us at Kia and will inspire us all to try even harder to satisfy the
exacting standards of car buyers in this region.”
“Receiving this award is a joyous milestone for Kia as it is a clear sign of our cutting-edge
innovativeness as a manufacturer. The aim we had with the Sorento was to set new
standards in driver comfort, aesthetics and automotive technology and we are
now realizing those objectives. This award makes our efforts all the more meaningful
and rewarding because it demonstrates the success and recognition we have
earned in the region. It is a tremendous moment for us also because of the
quality of the cars we were competing against, which shows that Kia is a
pioneering leader in a market filled with exemplary brands,” Mr. Chung said after receiving the award.
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MECOTY is regarded as the most prestigious award in the Middle East’s
automotive industry. Leading global car brands competed in different categories
including Group A (Sedan/ Executive), Group B (SUV/Truck) and Group C
(Performance). The winners were determined by a judging panel comprising
prominent automotive journalists from across the Middle East. Members of the
jury panel represented countries such as the United Arab Emirates, Kuwait,
Bahrain, Lebanon, Jordan, Qatar and Saudi Arabia.
Included in the judging criteria was determining whether the nominated
vehicles met the demands of customers in the region.
Photo caption: Mr.
Alex Chung, President of Kia Motors Middle East and Africa Regional Headquarters, accepts the 2015 MECOTY Public Car of the
Year award.
About Kia Motors Corporation
Kia
Motors Corporation (www.kia.com) – a maker of quality vehicles for the
young-at-heart – was founded in 1944 and is Korea's oldest manufacturer of
motor vehicles. Over 3 million Kia vehicles a year are produced in 10 manufacturing
and assembly operations in five countries which are then sold and serviced
through a network of distributors and dealers covering around 180 countries.
Kia today has around 49,000 employees worldwide and annual revenues of nearly US$45
billion. It is the major sponsor of the Australian Open and an official
automotive partner of FIFA – the governing body of the FIFA World Cup™. Kia
Motors Corporation's brand slogan – "The Power to Surprise" –
represents the company's global commitment to surprise the world by providing
exciting and inspiring experiences that go beyond expectations.
For more information
about Kia Motors and our products, please visit our Global Media Center at www.kianewscenter.com.