Kia Cadenza earns AutoPacific’s 2015 Ideal Vehicle Award in Large Car category
Advanced technology,
safety features and world-class styling continue to earn Cadenza critical
acclaim
AutoPacific’s Ideal
Vehicle Award recognizes product designs that most completely fulfill buyers’
needs and expectations
Cadenza adds to its
Vehicle Satisfaction Award earlier this year with an Ideal Vehicle Award for
the Large Car category
The
premium and stylish Kia Cadenza sedan has earned AutoPacific’s 2015 Ideal
Vehicle Award (IVA) in the Large Car category.
AutoPacific’s IVA is based on over 66,000 surveys completed by new-car
owners in the first half of 2015 and recognizes products that most closely meet
buyer requirements and expectations.
Based on the responses from vehicle owners, the survey encompasses the
vehicle’s ride and handling, driver’s seat comfort, interior storage, safety
features, engine power and acceleration, and technology.
“The
introduction of the Cadenza was a response to customer demand for a Kia product
that was larger and even more luxurious than the SXL trims of our Sorento CUV
and Optima midsize sedan, and as our first step into the premium segments, it
helped continue the transformation of the Kia brand, paving the way to our
luxury flagship sedan, the Quoris”, said Orth Hedrick, Vice President, Product
Planning, Kia Motors America (KMA).
“AutoPacific’s Ideal Vehicle Award is important because it represents
the voice of the customer and offers confirmation that the Cadenza’s blend of
world-class design, quality and features is hitting the mark with Kia owners.”
The IVA is Cadenza’s second
honor from AutoPacific in 2015, following a Vehicle Satisfaction Award (VSA)
earlier this summer.
About
AutoPacific
AutoPacific
is a future-oriented automotive marketing research and product-consulting firm.
Every year AutoPacific publishes a wide variety of syndicated studies on the
automotive industry. The firm, founded in 1986, also conducts industry
forecasting and extensive proprietary research and consulting for auto
manufacturers, distributors, marketers and suppliers worldwide. Company
headquarters and its state-of-the-art automotive research facility are in
Tustin, California, with an affiliate office in the Detroit area. Additional
information can be found on AutoPacific's websites: http://www.autopacific.com and http://vehiclevoice.com/
About
Kia Motors Corporation
Kia Motors Corporation
(www.kia.com) – a maker of quality vehicles for the young-at-heart – was
founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3
million Kia vehicles a year are produced in 10 manufacturing and assembly
operations in five countries which are then sold and serviced through a network
of distributors and dealers covering around 180 countries. Kia today has around 49,000 employees worldwide
and annual revenues of nearly US$45 billion. It is the major sponsor of the
Australian Open and an official automotive partner of FIFA – the governing body
of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power
to Surprise" – represents the company's global commitment to surprise the
world by providing exciting and inspiring experiences that go beyond
expectations.