Kia Quoris sets record-high score in AutoPacific Vehicle Satisfaction Awards
Kia’s luxury
flagship becomes only third model ever to win rare President’s Award
Cadenza, Soul
(tie) and Sportage are recognized as winners in their individual classes
Kia ranks third
(tie) overall among popular non-premium brands
Four models from Kia Motors America (KMA) were
recognized as segment winners of the 2015 AutoPacific Vehicle Satisfaction
Awards (VSA), including the K900 (known as ‘Quoris’ in some markets) luxury sedan, which ranked at the top of the Luxury
Car category and won AutoPacific’s coveted President’s Award, given to the
vehicle that achieves the highest-ever overall VSA score. This is only the third time this award has
been given in the 19-year history of the VSAs.
The other three Kia winners included the 2015 Cadenza, 2015 Soul (tie)
and 2015 Sportage in the Large Car, Compact Car and Compact Crossover SUV
categories, respectively, with the Soul scoring its second consecutive
win. Kia had more category winners than
any other brand and ranked third (tie) among all popular non-premium automakers
for overall brand score.
“We are honored that four of our world-class vehicles
have earned AutoPacific Vehicle Satisfaction Awards, affirming Kia’s on-going
commitment to design, craftsmanship and the ownership experience,” said Orth
Hedrick, vice president of product planning, KMA. “While Cadenza, Quoris, Soul and Sportage
each have their own personalities, together they represent the collective
strength of the entire Kia model line.
We’re especially proud of K900’s recognition as Kia continues to move
upmarket and compete with long-standing luxury brands.”
AutoPacific’s VSAs identify the most satisfying
vehicles for sale in the U.S. market and assist new car buyers in making
informed vehicle purchase decisions. The
results are based on responses to over 66,000 surveys completed by owners of
new, model year 2015 vehicles. The
survey measures owner satisfaction through 50 separate attributes ranging from
interior comfort and convenience to fuel economy and performance.
About Kia Motors Corporation
Kia Motors Corporation
(www.kia.com) – a maker of quality vehicles for the young-at-heart – was
founded in 1944 and is Korea's oldest manufacturer of motor vehicles. Over 3
million Kia vehicles a year are produced in 10 manufacturing and assembly
operations in five countries which are then sold and serviced through a network
of distributors and dealers covering around 180 countries. Kia today has around 49,000 employees worldwide
and annual revenues of nearly US$45 billion. It is the major sponsor of the
Australian Open and an official automotive partner of FIFA – the governing body
of the FIFA World Cup™. Kia Motors Corporation's brand slogan – "The Power
to Surprise" – represents the company's global commitment to surprise the
world by providing exciting and inspiring experiences that go beyond
expectations.