Kia cars to drive success of Australian Open 2015
Kia
cars to drive success of Australian Open 2015
- 107 Kia courtesy vehicles
provided for Australian Open 2015
- Kia brand ambassador Rafael
Nadal unveils the ‘Kia X-Car’ – inspired by X-Men
and produced in collaboration with Twentieth Century Fox Home
Entertainment
As
the major sponsor of Australian Open 2015, Kia Motors handed over a fleet of 107
official tournament vehicles to Tennis Australia, the governing body for tennis in
Australia, during a ceremony in Melbourne today attended by
executives from Kia Motors Australia and Tennis Australia, as well as Kia’s
global brand ambassador, Rafael Nadal. The Kia courtesy fleet will be driven by
approximately 215 specially trained volunteer drivers who expect to clock more
than 400,000 kilometers over thousands of journeys during Australian Open 2015.
Kia
also held the world premiere of the ‘Kia X-Car’, a special X-Men-inspired all-new
Kia Sorento, created in collaboration with Twentieth Century Fox Home
Entertainment in support of X-Men Days
of Future Past on Blu-ray, DVD and Digital HD. Kia’s ‘superhuman’ brand
ambassador, Rafael Nadal, revealed the one-of-a-kind car. Kia has been actively
engaging its social media fans to promote this latest showcar, inviting them to
participate in a X-Men character guessing social campaign as well as releasing
viral films related to the ‘Kia X-Car’. The latest video, ‘Making of Kia X-Car’
is can be viewed on Kia’s official corporate blog, Kia Buzz, at http://kia-buzz.com/kia-x-car/.
Following
the handover of the Kia courtesy fleet to Tennis Australia’s CEO, Craig Tiley, Kia
Motors Australia (KMAu) Chief Operating Officer, Damien Meredith, confirmed
Kia’s ongoing support for tennis in Australia. “The Australian Open is the Kia
brand’s longest running sports sponsorship program, and we are honored to be a
proud supporter of one of the world’s greatest sporting events,” he said. “We are
also very excited to unveil the ‘Kia X-Car’ here today as it showcases our
commitment to delivering a more dynamic and exciting brand experience and
products to our global audience.”
After
accepting the courtesy fleet, Mr. Tiley said, “We are grateful to Kia
Motors as the major sponsor for their unwavering support year in and year out.
The Australian Open is undeniably the mostly anticipated sporting event in the
world in January, and we at Tennis Australia are pleased to once
again accept the fleet of Kia vehicles which will keep the tournament
moving smoothly over the next few weeks."
The
majority of the 107-strong courtesy fleet – 70 vehicles – is made up of the
Sorento SUV. Also comprising the fleet is Kia’s Carnival MPV (known as ‘Sedona’
in North America).